Adevanced Typography - Task 3
18.10.2023-29.11.2023 | Week 08-Week 14
Zhao GuanMei | 0363166
Advanced Typography | Bachelor of Design (Honours) in Creative Media
Task 3: Type Exploration and Application
INDEX
Lectures: Compeleted in
task 1
Task 3: Type Exploration and Application
Type Exploration
Font Preview
Type Presentation
Type Application
Feedback
Reflections
Further reading
INSTRUCTIONS
Task 3: Type Exploration and Application
The end outcome could be a designed font and its application in the form
or format that it is intending to provide a solution to, or a designed
font that adds value to an existing use, or an experimentative output that
results in something novel and unique. The work can manifest into any kind
of format related to the issue being solved or explored or experimented:
animation, 3d, print, ambient, projection, movie title or game title,
music video, use of different material etc.
Type Exploration
Proposal
Fig. 1.0 Task 3 Idea Proposal-PDF (week 8 18.10.2023)
I decided to carry out the first idea, because I often see
some fonts with low readability in life, which will make me
feel very troubled, so I really want to complete a brief and
easy to read art font.
Fig. 1.1 Sketches letters "H A N O" (week 10
1.11.2023 )
Fig. 1.4 Unift the coners of letters (week 12 15.11.2023)
Fig. 1.5 Combined Uppercase and Lower case (week 12
15.11.2023)
Before I start work on Font Lab I combined all the shapes into one
artworks.
Fig. 1.5 Composition of letter "F" (week 12
15.11.2023)
Fig. 1.6 Kerning Adjusting in Fontlab (week 12
15.11.2023)
Fig. 1.7 Adjusting side-bearing (week 12 15.11.2023)
Fig. 1.8 Final Outcome (week 12 15.11.2023)
FINAL TYPE EXPLORATION
Font file:https://drive.google.com/file/d/1C88dEebBbTD8p6lk9JgJRpqS3nXPvfmP/view?usp=sharing
Fig. 1.9 Final Type Exploration-JPG (week 12 15.11.2023)
Font Preview
Type Presentation
Final Type Presentation
Fig. 2.1 Font Presentation -JPG (week 13 22.11.2023)
Fig. 2.2 Font Presentation-JPG (week 13 22.11.2023)
Fig. 2.3 Font Presentation-JPG (week 13 22.11.2023)
Fig. 2.4 Font Presentation-JPG (week 13 22.11.2023)
Fig. 2.5 Font Presentation-PDF (week 13 22.11.2023)
Type Application
Final Task 3 Application
Font file:https://drive.google.com/file/d/1C88dEebBbTD8p6lk9JgJRpqS3nXPvfmP/view?usp=sharing
1. Weddding Invitation Card
Fig. 2.6 Font Presentation-JPG (week 14 26.11.2023)
Fig. 2.7 Font Presentation-JPG (week 14 26.11.2023)
2. Products
Fig. 2.8 Font Presentation-JPG (week 14 26.11.2023)
Fig. 2.9 Font Presentation-JPG (week 14 26.11.2023)
Fig. 3.0 Font Presentation-JPG (week 14 26.11.2023)
Fig. 3.1Type Application-PDF (week 14 26.11.2023)
Feedback
Week 9
General Feedback：Make sure the font that you create according
to the instructions,record your completion process, starting with the
letters "H" "O" "A"
Specific Feedback：The idea in my proposal, as suggested by Mr. Vinod, is that idea 1
can be tried, but this type of font usually requires many twists and
turns, which will be difficult to complete. Idea 2 will take a long
time, and the characters presented in the end are only wrapped with
wool, which does not show the characteristics. Idea three is more
general, and you can identify ways to make the experiment more
interesting.
Week 10
General Feedback：Absent
Week 11
Specific Feedback：The preliminary sketches effect is not good because I want too
many features, to find the characteristics of their own letters,
discard unnecessary decorations.
Week 12
Specific Feedback：The whole is better, make sure that the thickness of capital
and small letters are the same.
Week 13
Specific Feedback：unify the corners of the letter.
Week 14
General Feedback：try to add font preview in your
blogger.
Specific Feedback：The kerning in fontlab was not properly adjusted.
Reflections
Experience:
The process of this task was not very smooth, from the beginning of the
idea presented I thought I could not find a good field to complete the
task, but fortunately after I started, everything became
smooth. I really hope to see the progress of the fonts I create now, so I will
make myself better. I feel that the training of each task in the past
year makes me feel more relaxed in this task. I think I will consider
more comprehensively when making fonts. I will find more font references
and try my best to make a mature and unique font. In the production of
type application, I also know more about where my work can be used, and
I am more familiar with how to make it, so I will not waste any more
time. I feel very happy that I have realized the small progress in the
past year in this task, which is a wonderful experience!
Observations:
Before starting, I often look for inspiration by looking at a large
number of font works. By observing the characteristics and small changes
of each work, I will incorporate them into my works after finding my own
characteristics. I think careful reference learning is very important.
The most interesting and difficult thing in the task is to adjust the
unity of the fonts, which requires us to have a clear understanding of a
good readable structure before we can adjust our fonts. I will type the
same text in a mature font and my own font for comparison and
adjustment. I am grateful that I can complete this task.
Findings:
This task for me is to make continuous progress, find problems and
improve, in the task, many wrong impressions will be corrected, this is
the first time I noticed that no matter the capital of the letter to
ensure the average thickness of the font. I often ask myself, "if this
is my wedding will I use my own font? ", From the user's point of view,
I will consider where this font is suitable and whether it is attractive
enough for me to use it, which makes me constantly improve the font to
meet a series of needs as far as possible.
Further Reading
Fig 4.0 Typography referenced (week 14 29.11.2023）
In this book, I chose the chapters that interested me for
further reading.
Type Design and Development- By Gerry Leonidas
The part discusses the growth of the type market, the
evolving trends in text and display typefaces,and
the influence of technology on type design. It emphasizes the
intersection of type design with historical forms, technology,
market forces, and cultural movements. The importance of
understanding the nuances between type design, letterforms,
and font design is highlighted.
The Past as Inspiration
Letters, Lines, and Paragraphs
- Traditional systems categorize typefaces by features such as angle of contrast (230), rate of modulation, and shape of serifs.
- The designer acknowledges the wider historical and cultural environments in which a typeface sits and must respect the users’ expectations.
Typeforms are inextricably linked to writing.These forms determine
the fundamental relationships between strokes and empty space at the heart of typeface design.
- such as foundry type, hot-metal type, and digital tools, on the design proces, each technology introduces its own characteristics and limitations, requiring designers to navigate and adapt their creative vision accordingly.
- producing a consistent typeface across different sizes and technologies,it's involves separating a reference model designed on paper from specific implementations, considering rendering limitations, character set variations, and other properties unique to each technological context.
From a letter to a ypeface
- To design a full alphabet, a designer must balance complementary and contrasting features across a large character set. Making sure that range of shapes combines to form a unifi ed whole is the first step toward a new typeface.
Fig 4.1 (week 14 29.11.2023）
Here is a sequence of basic strokes identifi ed by Dwiggins for his
typeface ，From these fi ve basic strokes, the designer can easily develop twelve
to fi fteen letters depending on the design’s homogeneity.
Designing by team
The necessary skills and the sheer volume of work required for text and
branding typefaces have driven a growth of mid-size foundries where
people with complementary skills collaborate on a single
product.
- Designing on a computer screen often requires a large zoom factor, especially for display typefaces where rendering scale is crucial for understanding the appearance of typeforms.
- Many designers utilize interpolation, particularly the Multiple Master tools in Fontlab, to develop and refine typeface designs.Narrow interpolation ranges often yield better results than interpolating between extreme weights or widths.
Comments
Post a Comment