Labels

Design Principle-Task 2 (Visual Analysis)




19.2.2024 -4.3.2024 | Week 3 - Week 5

Zhao GuanMei | 0363166
Design Principles | Bachelor of Design (Honours) in Creative Media
Task 2 : Visual Analysis

Index
Lectures : 1-6 refer to Task 1
Task 2 : Visual Analysis

Feedback
Reflections
Furthur Reading

INSTRUCTION


Task 2 : Visual Analysis

Task 2 Recap 
This task requires us to analyse the  art work we selected in Task 1. we will study the design principles found in the work ,and in relation to the UNSDG goal that we have chosen.

Title : Palm oil and deforestation
Designer : Izabela Kurkiewicz
Year : 2017
Size : 118 KB
Medium : Mixed media

Principels in artwork:
words and image
contrast
emphasis


Fig. 1.0 Palm oil and deforestation (week 3 19.2.2024)

PHASE 1: OBSERVATION

The main colors of this art work are nigger-brown , green and gray as auxiliary. In this design, the knife as a dividing line shows and contrasts reclaimed soil (chocolate sauce) and forest, The chocolate sauce is also covered with land reclamation machines and fallen trees.The slogan displayed in the right up corner "oil palm plantations are the largest driver of deforestation in Indonesia '' used typography highlights the detrimental impact of palm oil production on deforestation. By shedding light on this issue, the artwork raises awareness for the need to address unsustainable practices in the palm oil industry to achieve the objectives of Goal 15, promoting sustainable land use and conservation efforts.

(112 words)

PHASE 2: ANALYSIS

Palm oil and deforestation


The poster employs stark contrast between the vibrant green forest and the desolate, burned landscape to emphasize the destructive impact of deforestation. Words and image elements are arranged hierarchically and contrasting font size to guide the viewer's focus. The poster utilizes emphasis to highlight key elements and convey the central message effectively.The bold, uppercase typography "PALM OIL DEFORESTATION" serves as the primary focal point, immediately drawing the viewer's attention to the issue at hand,by prioritizing this elements over others, the poster effectively communicates its message.

(87 words)
PHASE 3: INTERPRETATION

  
Fig. 1.1  cover on climate change-https://pin.it/yUEwGzi3f
Fig. 1.2 new home - https://pin.it/1gYgRDTfr


These artworks uses manipulation design method, Designers often employ manipulation techniques to guide users' interactions and shape their perceptions of products or services (Doe, 2020). Each artwork uses text typography to create visual hierarchy to guide the viewer's attention and prioritize information.These works all use creative expression techniques to express the main objectives of art works through the design of real objects, bringing strong visual impact effects.

(68 words)
Feedback
Week 4 - Absent

Week 5 -think about the artworks of phase three and emphasis on their similarity and relevance.

Reflections

Experience 
In Task 2 ,due to the lack of additional relevant pieces from the same artist. Seeking guidance from my supervisor Mr. Zeon, we brainstormed alternative approaches and settled on analyzing manipulation design posters. Through careful observation and analysis, I identified several manipulation design posters that shared similar design principles with the chosen artwork. With the supervisor's support, I delved into the analysis of these posters, finding the experience both rewarding and enlightening. This shift in focus not only allowed me to apply the concepts learned from Task 1 to a new set of artworks but also taught me the importance of flexibility and resourcefulness in research and analysis, ultimately leading to a deeper understanding of design principles and their application in various contexts.

Observation 
By observe these artworks, i learned strategically placed imagery is one of the point in emphasis principle , to draw attention to specific elements within the posters.Additionally, guiding the viewer's attention from the most significant to the least significant elements. the interplay between text and image is observed, with the two elements working together to convey a cohesive message, these manipulation posters demonstrate how the effective application of design principles can enhance visual communication and engage viewers in meaningful ways.

Findings 
Through this task, I have a better awareness of design principles used in the artworks, such as color theory, composition, and visual hierarchy. This new found understanding allows me for a deeper appreciation of how these elements contribute to the overall effectiveness . Additionally, through the process of exploring and analyzing and interpretation artworks, I have more discerning eye and a deeper understanding of the complexities of design and art.

Furthur Reading
Layout Essentials Revised and Updated: 100Design Principles for Using Grids. 

Author:Tondreau, B. (2019). 
 MA: Rockport Publishers. (eBook)

Components
  • COLUMNS are vertical containers that hold type or images. The width and number can vary.
  • SPATIAL ZONES are groups of modules or columns that can form specifi c areas for type, ads, images, or other information.
  • MODULES are individual divisions separated by consistent space, providing a repeating, ordered grid. 
  • MARGINS are buffer zones.  represent the amount of space between the trim size, including gutter, and the page content. 
  • FLOWLINES are alignments that break space into horizontal bands.
  • MARKERS help a reader navigate a document. 
          


Basic Grid Diagrams:

    • Single-Column Grid: Used for continuous running text like essays or books, with the main feature being a block of text.
    • Two-Column Grid: Controls a lot of text or presents different information in separate columns, with columns of equal or unequal widths.
    • Multicolumn Grids: Offer flexibility by combining multiple columns of varying widths, suitable for magazines and websites.
    • Modular Grids: Best for controlling complex information found in newspapers, calendars, charts, and tables by combining vertical and horizontal columns.
    • Hierarchical Grids: Divide the page into zones, often composed of horizontal columns.

    • Assessing the Material:
    • Content, margins, amount of imagery, desired number of pages/screens/panels all influence grid setup.
    • General guidelines:
      • Use a Single-Column Grid for continuous text, such as essays or books, offering luxury and less intimidation.
      • Two-Column or Multicolumn Grids provide flexibility for more complicated material and manage a wide range of information for websites.
      • For calendars or schedules, Modular Grids organize information into manageable chunks, also applicable to newspapers.
      • Hierarchical Grids are useful for simple websites, dividing pages/screens horizontally for easier reading while scrolling.


  • All grids create order, requiring planning and math to ensure coherence and rationality, regardless of whether the designer works in pixels, picas, or millimeters.


    • Put First Things First; Do the Math:

      • Consider the project's complexity, restrictions (size, pages, colors), and criteria.
      • Determine page/screen sizes and basic text layout before adding other elements.
      • Calculate space needed for text and allocate remaining space for imagery, charts, etc.
      • Simultaneously calculate numbers for all elements.
      • Dive into details of headings and hierarchies once basic approach and fit are determined.

    • Typography Tips:

      • Type has texture from size, space, width, and line breaks, providing consistency and ease of reading.
      • Typeface for continuous text should be functional and handsome, large enough with adequate spacing between lines for lengthy reading experiences.
      • For narrow columns, avoid gappy word spaces by setting type small or justifying text flush left, unjustified right

    •
    End

    Labels:

    Comments

    Post a Comment

    Popular Posts